VULPINE URBAN CYCLING APPAREL - SEVILLA
Brief: Arresting imagery, differentiated from the rest of the cycling market, underlining Vulpine's leadership of the sector, with a high quality, cool, creative edge.
To support website, product, PR, social media and lookbook. Website conversion up 80%+.
SIR CHRIS HOY COLLABORATION. 2015 - 2016
Brief: Tough, kinetic, exciting, intense imagery recalling Sir Chris' exploits on the track for use across all channels, particularly PR. Campaign featured across broadsheet press, TV, radio, and all targeted cycling and lifestyle press.
VULPINE 5TH BIRTHDAY BRAND CAMPAIGN
Brief: Underline Vulpine's thought leadership in creativity, inclusivity and enjoyment in cycling. Create numerous collaborations and colourful, emotive, varied media content for use in magazine to database. Back up PR campaign, plus use of collateral across all digital channels and even on limited edition clothing. Digital growth 149%.
VULPINE - MADE IN BRITAIN
Brief: Create striking, cool, contemporary British urban images for launch of new Made in Britain collection. Highest ever season sales, up nearly 200% on previous year.
INNOVATIVE EVENTS - VULPINE
Brief: To place Vulpine's brand at the centre of the cycling community and to underline its values of creativity, inclusivity and enjoyment without snobbery. Five events held over 18 months created a buzz about Vulpine that saw huge revenue growth, major collaborations and helped Vulpine stake a claim within the market that belied it's real size.
VULPINE - NAPOLI
Brief: Simple, sexy, cool images and film to launch a new Summer range. Vulpine's fastest and most successful sales launch.
HOY x VULPINE - CIME DE LA BONETTE
Brief: Create beautiful, dynamic, aspirational images for latest road cycling collaboration collection.
Brief: Launch innovative reflective commuter jacket with arresting urban imagery, night and day. Worldwide press, 90% sell through within 8 weeks.
Film, James Ward. Photography, Alexander Rhind.