He lives and breathes what he does and tells a fantastic, not faceless story. He is changing our perception of marketing.
— Fashion Journalism by Julie Bradford

PORTFOLIO

FRAHM JACKET - LAUNCH - JUNE 2018

Creation of entire brand, website, all marketing channels, strategy and execution.

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frahm jacket email subscribe nick hussey consultant

 

VULPINE URBAN CYCLING APPAREL - SEVILLA 

Brief: Arresting imagery, differentiated from the rest of the cycling market, underlining Vulpine's leadership of the sector, with a high quality, cool, creative edge.

To support website, product, PR, social media and lookbook. Website conversion up 80%+.


SIR CHRIS HOY COLLABORATION. 2015 - 2016

Brief: Tough, kinetic, exciting, intense imagery recalling Sir Chris' exploits on the track for use across all channels, particularly PR. Campaign featured across broadsheet press, TV, radio, and all targeted cycling and lifestyle press.


VULPINE 5TH BIRTHDAY BRAND CAMPAIGN

Brief: Underline Vulpine's thought leadership in creativity, inclusivity and enjoyment in cycling. Create numerous collaborations and colourful, emotive, varied media content for use in magazine to database. Back up PR campaign, plus use of collateral across all digital channels and even on limited edition clothing. Digital growth 149%.


VULPINE - MADE IN BRITAIN

Brief: Create striking, cool, contemporary British urban images for launch of new Made in Britain collection. Highest ever season sales, up nearly 200% on previous year.

Giants like Levi’s, with its bike-orientated Commuter range, and H&M have flexed their muscles, selling stretchy denim jeans with reflective detailing and reinforced seats for more comfort. Even Marks & Spencer now boasts a line of cycling chinos. But the moment belongs to more recent start-ups who have emerged from the cycling scene itself. Vulpine is among the leading lights.
— Jim Merrett, Esquire
Cycling’s latest blue-chip brand. The Land Rover of cycling
— Chris Evans, Radio 2

INNOVATIVE EVENTS - VULPINE

Brief: To place Vulpine's brand at the centre of the cycling community and to underline its values of creativity, inclusivity and enjoyment without snobbery. Five events held over 18 months created a buzz about Vulpine that saw huge revenue growth, major collaborations and helped Vulpine stake a claim within the market that belied it's real size. 

The Vulpine Fêtes have been a roaring success, so in line with the big ambitions of the up and coming cycle clothing company, what better than a Cyclogames series of cycling competitions in a vast warehouse in Hackney, along with DJs, Christmas shopping and celebs
— Sarah Barth, Road.cc

VULPINE - NAPOLI

Brief: Simple, sexy, cool images and film to launch a new Summer range. Vulpine's fastest and most successful sales launch.


HOY x VULPINE - CIME DE LA BONETTE

Brief: Create beautiful, dynamic, aspirational images for latest road cycling collaboration collection. 


NIGHTFALL

Brief: Launch innovative reflective commuter jacket with arresting urban imagery, night and day. Worldwide press, 90% sell through within 8 weeks.


MISCELLANEOUS

Film, James Ward. Photography, Alexander Rhind.

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OLIVER SPENCER 

 

VULPINE